Dispelling 8 Misconceptions of Organization
Dispelling 8 Misconceptions of Organization Some people were born organized and then there are those of us who struggle with organizing every year at this time. It seems that it’s always at the end of the year when that little annoying bug begins nudging you to clear things up and start the new year organized. Well, I’ve read just about everybody’s directions, books, and helpful hints about getting organized (in fact, I’m thinking of writing one myself), and I’ve got to tell you there are some misconceptions being fostered by every organizational guru. It will be my pleasure to give [...]
Safe Way to Start Your Own Business
Safe Way to Start Your Own Business Hopefully, you took my advice last week and you have a handy-dandy list now of what you want to do. We know you want to start your own business; hopefully you now know what it will be. Being used to a steady paycheck from a regular job, with a family or other financial obligations, makes stepping out of your comfort zone a little risky. It doesn’t seem to matter how miserable you are in that job, the alternative scares the pants off many of us. There is a safer way of jumping off [...]
Success Secrets Still Valid
Success Secrets Still Valid Author Michael Jeffreys personally interviewed 15 top motivational gurus in 1997 for his then upcoming book. After talking to gurus from Brian Tracy to Dr. Wayne Dyer, he distilled 8 Secrets to Success they all agreed upon. These secrets are still good today and are as follows: 1. Take 100% Responsibility for Your Life – In a society where people blame everything from their parents to the government for failure, those who don’t buy into this mentality or succumb to the “victim” thinking succeed. To blame something or somebody outside yourself is saying they have control [...]
Finding your “Niche”
Finding your “Niche” When you are considering starting an online company, you want to make sure you find the right product. What do you want to sell. What is your passion. What subject or topic do you have a lot of knowledge about. Let me start by telling you that selling an information product online is easier than selling a service. But, selling a service online makes more money with monthly memberships. Before you spend all your time working on a website and writing up eBooks, you want to be sure that your customers are going to be interested in [...]
Are You Building A Wall?
Are You Building A Wall? Americans throw away enough paper in a year to build a wall 12 feet high from New York City to Los Angeles. This fact is from earth911.org, a public service Website that focuses on recycling issues. Now that’s a lot of paper! Despite the hype that computer makers fed us a few years ago, the computer has NOT decreased the paper used in most offices today. According to the U.S. Conference of Mayors Clean Your Files Day Program, the average citizen uses 1 1/2 pounds of paper per day. The average office employee uses 10,000 [...]
Good Companies Grow No Matter What
Good Companies Grow No Matter What Every business demands growth, and double-digit growth is the dream of every dedicated business owner, even when lackluster results show up at quarter’s end. Most entrepreneurial business owners need a guide to navigate their way toward substantial, sustainable growth. It can be done even in a slow economy as demonstrated by such companies as Harley Davidson, Starbucks, and WalMart. Even smaller companies such as Paychex and Oshkosh Truck have been able to make gains in revenue, gross profits and net profits. Here are 5 disciplines of sustained growth: 1. Retain Your Customer Base: Keep [...]
Internet Marketing Introduction
Internet Marketing Introduction Today, most people access the internet for information, products and services. All entrepreneurs have turned their attention to the World Wide Web because it reaches so many people so quickly. Sales are increased dramatically and expenses are not necessarily smaller, but different. If a company had a small shop in a rural town, they would have employees and other expenses. If this same company had an online business, they would probably not have as many employees on the clock. They may have the same amount of expenses but they would be different. There would be advertising costs, [...]
How Do You Treat Your Women?
How Do You Treat Your Women? Marketing wisdom tells us that 80% of all household purchases are made by women, and no business owner can ignore them. Marketers of kids’ gear, food, cosmetics and clothes are good at reaching women, but women buy gender-neutral stuff too, like cars, auto services, technology and just about everything except Viagra. Yankelovich marketing consulting firm reports that 60% of women 16 and older are working. They comprise over half of all college students and about 38% of small business owners according to the 2002 figures of the Bureau of Labor Statistics. A February 2002 [...]
Writing A Press Release
Writing A Press Release The word “Press Release” seems to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release. We hope this brief article will help clear up some of the mysterys surrounding this simple form of marketing. The first thing you have to remember is that a Press Release is a “news” item. It needs to “inform” people, NOT sell them something. For example, you are reading this report because you want to learn something that will BENEFIT YOU. You aren’t reading it just [...]
The All Important Opening
The All Important Opening A lot of times we get wrapped up in our products. And why not? We’ve worked for months putting our business together and our products are what people want to buy. When it comes to putting together a sales letter we want to explain every little detail so our prospect can see exactly what they’re getting when they make their purchase. Isn’t this the way it should be? NO! The customer doesn’t care about the late nights you spent meticulously researching your product. The customer wants to know just ONE thing: What’s In It For Me? [...]