Although WWE is mostly scripted where it has a story line to follow and all the punches and kicks are dud punches, you have to admit the fact that the show it offers is indeed very entertaining. If you have never watched WWE before, you should try watching at least one episode. It will definitely give you quality entertainment and will keep you glued to your seat.

WWE offers wrestling superstars with different personalities and also different trademark moves. Although the aggression and the attitude that these wrestling superstar athletes show are not really real, you have to consider that they only do this to entertain the crowd. One of the most famous wrestling superstar athletes is John Cena.

John Cena is a Professional Wrestler, actor and rap music artist who is one of the rising stars of the RAW series of World Wrestling Entertainment. In fact, John Cena is the reigning WWE Champion.

In his early career, John Cena first began training as a professional wrestler in 2000. He trained in the Ultimate Pro Wrestling where he created the character called “The Prototype”. After his brief career in UPW, John Cena signed up with the World Wrestling Entertainment developmental contract.

John Cena’s first televised World Wrestling Entertainment match was in June 27, 2002 where he answered the challenge by Kurt Angle. In his early days in the World Wrestling Entertainment, John Cena started out as an underdog working his way up to the top and become one of WWE’s legends. During this time, he received a shot at the WWE Championship and fought against the Champion Brock Lesnar who almost ended his career during a match between the two.

During the match, John Cena created his first trademark move called F-U. This move is his first signature maneuver and acted as a counterpart for Lesnar’s F-5 move. He also established his “you can’t see me” trademark catch phrase and a hand gesture in the process.

In the year 2004, John Cena is fast gaining popularity and acceptance with the audience. During the start of the year, John Cena participated in the annual Royal Rumble held every January. He lasted up to the final six and was eventually eliminated by another WWE superstar legend, Big Show. Cena began a feud with Big Show that ended up winning the United States Championship from Big Show. This was his first title in WWE.

This is the early career of John Cena. You can still see him on WWE RAW episodes.

After watching the show, you will notice that every wrestling superstar has his own trademark move. You have to consider that it is important to have a trademark move in WWE in order to gain recognition from the fans and a trademark move is what distinguishes the amazing athletic abilities of these athletes. With John Cena, you will notice that he has several trademark moves to disable his opponents and win a match. He has the F-U, the STFU, Five Knuckle Shuffle, Throwback, Spinebuster and more.

In some instances, you will see that some wrestling superstars will carry some foreign objects in the ring. Although they can be disqualified by this, the script is carefully worked out so that someone will distract the referee from seeing the athlete carrying foreign objects in the ring. With John Cena, his trademark for carrying foreign objects in the ring includes a steel chain and brass knuckles.

World Wrestling Entertainment has a storyline that you can follow on every episode. You should consider watching it on TV or watch in when the tour reaches your state. You can be sure that you will enjoy watching this one of a kind entertainment show that will surely entertain the whole family.

If you have a chance to watch this show, look out for the RAW superstar, John Cena. You will surely see what his trademark moves are all about.

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In the advent world of technology, most people especially those who are techie fanatics wants to have their own domain.

A domain is a name which distinguishes IP addresses. For you to recognize a particular web page, domain names are needed. Every domain name has a suffix after it to indicate its category or what they call “top level domain,” (TLD). Some of the common categorical suffixes are:

- .gov – denotes government institutions
- .ca – denotes Canadian territories
- .edu – denotes educational institutions
- .net – denotes network associations
- .mil – denotes the Military group
- .com – denotes commercial establishments

A lot of people wish to secure their own domain name. While some wish to do this for personal use, majority needs it as a marketing tool for their business to flourish.

If you will be choosing a domain name for business use, you must first pick an identifier from the above-mentioned suffixes. For the domain name you can:

1. Choose your own business name. For instance, your business name is “speed articles,” then you can have it as a domain name.

2. Choose a new domain name. If you decide to choose a new domain name, make sure that the name itself is “catchy” and your target market will easily remember it. In addition, your new domain name should have a link to the product or service you are offering. Most importantly, it should not have the same domain name as others.

There are business owners who are not satisfied with having their own domain names. Some wants the domain name to be trademarked.

Who says you cannot make your domain a trademark?! You can.

While some people argue that it is difficult to make your domain a trademark, there are those who disagree. With proper rules to follow you can make your domain a trademark.

- Select a domain name that is distinct and crafty. By doing so, you will not encounter much difficulty in protecting your domain name as trademarks. Additionally, domain names that employ geographic identifiers or surnames are not likely to be given trademark protection.

- You need to verify your domain name. There should not be two the same domain names. Having so, your wish to have your domain name trademarked will be disapproved. Hence, it is highly recommended that you undertake a thorough research to see if your domain name has not yet been taken.

- After you have gone through with your “domain name search,” and you found out that your domain name is exclusive for your use only, then the next step is to trademark your domain name.

Some say that it is not necessary to have a domain name trademarked and registered. However, majority of entrepreneurs recommend that you trademark and register your domain name. By doing so, you will have authority to implement your rights when someone attempts to use your domain name.

To help you with the registration process, you can seek professional help from a lawyer who specializes in trademarking and who is also knowledgeable about the internet technology.

A domain name can be trademarked with the United States Patent and Trademark Office (USPTO). You need to obtain an application from the said office. Once you have completed an application form and complied with the requirements given by the office then you can submit it for evaluation.

The evaluation may take months after you will be given a result. As you wait for the decision, you may temporarily use the TM symbol to notify the public that you have rights over the domain name. Once the decision has been out and your application was approved then you can now lawfully use the trademark symbol, “?”.

Once you have registered for your domain name as a trademark, you will have ten years protection. However, during the fifth or sixth month you will be asked to file an affirmation to continue the registration. If you do not file within the specified time, then your registration may be withdrawn.

There is no problem if you want to trademarked your domain name; all you need to do is undertake the necessary steps to fulfill your goal. After all, there are many posed benefits if you own a trademarked domain name.

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When an entity violates an absolute right attributed to a registered trademark without proper approval from the owner of the trademark, then the said entity may be charged with trademark infringement.

A trademark which is similar or perplexingly the same as your trademark in connection with the goods or services you are promoting then an “infringement” occurs.

Am Overview on Trademark Law

Any federal registered trademark may be safeguarded under the Lanham or Trademark Act. The Lanham Act is a law encompassing the federal ruling on trademark law in the United States.

The said act forbids actions which include dilution of trademark, bogus advertising, and trademark infringement.

Possibility of a Trademark Infringement Case

A trademark infringement is possible, if you will be able to prove that there is a “possibility of confusion” between your trademark and the purportedly infringing mark. Such possibility of confusion will be determined through a “trademark analysis,” wherein the following items will be analyzed:

- The structure of the mark, both interior and exterior.

- The connotation of the mark. The meaning can be explicit or implied.

- How the mark is pronounced will be reviewed as well.

- The relation of the infringing mark to the goods or services will also be analyzed.

- The impression of the public will also be assessed. Actual test impressions on the consumers may be done.

Trademark Infringement Penalty

The common penalty being given to a party who has been proven guilty of trademark infringement is “injunction.” Injunction is a court regulation wherein it orders the party to avoid doing certain actions such as infringing marks. Contrary to the common belief, injunction is not a monetary judgment.

There are instances that “monetary relief” is bestowed to a winning party. Such monetary respite may include the profit lost by the defendant, the claimants’ sustained damages and the over-all cost of action.

“Trademark dilution,” can be sought by plaintiffs with well-known trademarks. By doing so, the infringed mark will not be further utilized. There are factors to consider for a trademark to be specified as “famous” before an infringed mark will be blurred or tarnished.

Ways to Avoid Trademark Infringement

If you have been accused of trademark infringement, here are some recommended actions to undertake:

1. Do not copy. If you will be making a trademark, make sure that you do it with immense originality. It must be unique.

2. Search. The uniqueness of your trademark may be verified by doing “trademark search.” Primarily, you can scout for used trademarks on the internet. There are a lot of “trademark search website” which can help you on your endeavor. Secondly, spare some time to visit the Patent and Trademark Depository Library or PTDL to browse for possible similar trademarks that you have. The said library is situated to almost every state.

Another trademark search option is to consult with a trademark lawyer that may also be of help with your trademark search. Your lawyer may conduct a “common law search.” It is a type of trademark search where government records are being checked to see if you have a similar trademark.

Ways to Protect Your Trademark

No one wants to be involved in the rigorous process of court proceedings. Hence, as a plaintiff, you need to perform actions to secure your “mark.”

1. Register. It is highly recommended that you undergo a federal trademark registration. With a duly federal registered trademark, you are guaranteed to receive optimum protection with regards to your “mark.”

2. Maintain. You need to maintain your trademark. It is best to use your trademark on all promotion materials such as websites, brochures or even advertising over the television. To inform everyone that a good or service is a registered trademark, use the register symbol “?”. However, if the process of registration is not yet completed, then you can temporarily use the symbol TM for products or SM for services.

There is a price for copying someone else’s original work. It is not simply injunction or paying monetary damages to the plaintiff that can happen to you. There are more upsetting instances that can happen to you. You or your company’s reputation is at stake with trademark infringement.

Who would then trust someone who committed trademark infringement? No one.

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Today, online shopping is one of the most popular ways to get the item you want and need in your daily life. Many people now use the internet for different reasons. Because of the advancement of communication technology and the advancement internet technology, many people can now use the internet for communication, for business transaction and many people can now use the internet for online shopping.

The internet has a lot more benefits to modern society. With this technology, you will never leave your home just to purchase the items that you need. The online shopping concept has been around for quite some time now. If you used the internet before, chances are that you visited a website that offers products and services available for sale through online shopping.

First of all, online shopping will need you to shop by using a credit card. Besides, credit cards are now used today because it offers more security than actually carrying money around to purchase items. Credit cards are also more convenient because you can use it to purchase things in the internet, which is considered to be one of the most popular methods to buy things that people want and need.

However, online shopping also has its disadvantages. You have to consider that because of this kind of technology, there are certain kinds of people who have found a new way to commit fraud. This particular disadvantage can be very scary, especially if you use your credit card to purchase items in the internet. There are software developed today that can record keystrokes, which means that everything you type in your keyboard can be recorded, which can include your personal and financial information, including your user name and password, and your credit card number.

It is a fact that credit card fraud is now widespread in the internet. Because of this, many people are reluctant in purchasing the things they want through online shopping by using their credit card. However, you also have to consider that people who are victimized with this kind of crime are usually people who are careless in giving out their credit card information. Sometimes, people are lured by offers that seem too good to be true.

You have to remember that you should only visit websites that you completely trust in order to protect yourself from fraud. One of the websites that offer online shopping is the ShopNBC. ShopNBC is a very popular online shopping website that offers jewelries, exercise equipments, electronic devices, and even houses for sale. This website is also popular for the security it gives its customers. ShopNBC provides the best online shopping experience possible where you are always protected from hackers.

The company considers that their client’s privacy is one of the most important aspects in their business and you can be sure that it is on top of their priority list. Your online shopping privacy with ShopNBC offers complete security from credit card fraud.

In order to start shopping in ShopNBC, all you need to do is sign up with their website. You can also apply for a special ShopNBC credit card that contains ShopNBC trademark. ShopNBC offers great credit card benefit plans that you can use to your advantage. They offer two kinds of credit cards. One is the ShopNBC Platinum Rewards MasterCard, and the other is the ShopNBC Credit Card. With the ShopNBC Platinum Rewards MasterCard, you can have exclusive benefits on $0 fraud liability which will include online purchases, MasterCard Insurance Coverage, Travel Assitance Services, MasterRental Insurance Coverage, and even the Master RoadAssist Roadside Service. You can apply for either credit cards online at ShopNBC.com.

ShopNBC has a policy on not selling or renting your personal information to any third party. However, some of your personal information can be disclosed to product manufacturers listed on ShopNBC. You have to consider that this is necessary in order to ship your order or assist the manufacturers about the products you have a question about in ShopNBC.

With ShopNBC, you will be safe from credit card fraud. You can be sure that every purchase you make at ShopNBC will be safe and will be under the Fair Credit Billing Act where your bank cannot hold you liable for fraudulent use of your credit card with purchases that will exceed $50.

So, if you want to shop safely online, you should consider doing your shopping with ShopNBC.

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It’s but ordinary to find big businesses having their personal lawyers. Being ignorant of the law is not an excuse for not being able to sue or to be sued. That is why if your business is slowly climbing the stairs of success, you’d better hire an attorney.

Do you know the most essential asset that your business can own? Well, the answer is very simple. Trademark is a vital asset that will distinguish your business from other competitors and stand out in the market. Make sure that you have a good one because having a not-so-good trademark can blunt all your marketing efforts and entangle your business in legal disputes.

If you don’t have a registered trademark, fill out an application form now and file it online. While you’re in the interim, you can use SM or TM to let other people and businesses know that you intend to use such mark once your application is approved.

From the very start, you need an attorney. He or she can help you decide the business entity that you want to enter, and guide you through the process of starting it. All legal matters and requirements like permits and licenses are handled by your attorney, so you can be confident that you’re doing a legal business. One of the most important reasons of having an attorney is that you will need his or her expertise when you file for a trademark registration.

According to the trademark law, the key is to be first in the use of such mark. Imagine conducting a business for quite some time without a registered trademark. And then one day, a bigger company moves into your local area which used the same mark or name in the interstate commerce ahead of you. If this is the scenario, you will be compelled to change your signage and your goodwill will be disrupted together with your brand name. Your credibility will be in question and your customers will be confused. And this is all because of not having a registered trademark.

It’s not hard to get a registered trademark, especially if you have a trademark attorney to take care of the various responsibilities including:

- advising on selection and adoption of new and original trademarks

- filing applications for a registered trademark

- prosecuting applications

- advising on trademark registrations and its use

- handling trademark revocations, oppositions, assignments, and invalidations

- advising on matters of trademark infringement

Trademarks fall under the law on intellectual property, and if you’re planning to obtain a trademark, it would be best to consult a competent trademark attorney. He or she is the right person to help you in making a proper trademark application.

Make sure that you find an attorney that’s right for your situation. Having your own trademark attorney will give your trademark application an edge over other applications because more than anyone else, your attorney has far-reaching knowledge of the procedures and the trademark law. Your attorney can give you the right advice on the aspects of trademark filing and services.

When choosing your trademark slogan or product name, make sure that your attorney is with you. He would likely suggest getting a trademark report first. By searching the internet and the site of USPTO, you can obtain a report of existing trademarks. If you have questions about the cost of registering trademarks and the registration procedures, your attorney can counsel you on such matters.

If you have your trademark attorney, you can handle almost any situation including situations that of receiving special letters like a cease and desist. This happens when another party believes that you have infringed their trademark. With an attorney, you can get the right assistance.

That is why you need to be very careful in choosing your trademark attorney. Don’t just pick any recommended attorney from an advertising or referral service. Chances are these persons are not that capable, with little knowledge and experience. This is also true in the case of advertising, where most of the lawyers provide impersonal services and they run their services like factories. Choose an attorney that gives individual attention to trademark matters, licensed or registered, and observes professional ethics. If you can find one with all the qualifications and qualities, then you can expect that your trademark application will surely be approved.

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The USPTO was established by Congress. On the government’s behalf, this office issues patents. In 1802, the Superintendent of Patents was in charge in issuing patents. And in 1836, the Patent Office reorganized because of come revisions in patent laws and the person in charge was now called Commissioner of Patents. This office remained under the Department of State, and in 1849 it was shifted to the Department of Interior. Today, the office is under the Department of Commerce. Way back in 1975, the name was changed to Patent and Trademark Office. Last year 2000, it was then changed to USPTO.

USPTO administers all patent laws. The office grants patents for new inventions, and performs duties that are related to patents. All patent applications are examined to determine if an applicant is entitled to a patent. After this, the office may grant or reject an application according to patent laws. It also reviews all trademark applications needed for a federal registration. It is the office that determines whether all the federal requirements are met by the applicant.

The USPTO serves the inventor’s interests and businesses with due respect to inventions, service identifications, and other corporate products. The office also assists and advice the US President, Secretary of Commerce, and other government agencies on matters pertaining to intellectual property, both in the domestic and international aspects. The USPTO promotes technological and industrial progress of the entire nation and helps in strengthening the economy through the classification, preservation, and dissemination of all patent information.

Here the duties of the office pertaining to patents: examines applications, grants invention patents, publishes patent information, disseminates information, records patent assignments, maintains files of foreign and US patents, and maintains a website for the public. The office also provides training for practitioners. The office seeks preservation of the federal state’s technical edge by protecting and encouraging intellectual endeavors, as well as technological progress. With regards to their trademark functions, it’s a lot similar to the patent functions of the office.

Many people are not even aware of what a patent or a trademark is; a patent is a grant to the inventor of their property rights over their invention, and this is issued by the USPTO. The term usually starts after 20 years from the date of application. Maintenance fees must also be paid, and the grant is only effective within the US, its territories, and possessions. There are also circumstances when patent term adjustments and extensions maybe available. Patents come in three types: utility patents, plant patents, and design patents.

A trademark, on the other hand, is a name, word, device, or symbol used in trading of goods. This indicates where the goods are sourced and distinguish such goods from others. Trademark rights are used to stop others, especially competitors, to use a similar and confusing mark. You can register with the USPTO if you’re going to use a trademark for foreign commerce or the interstate.

Patent and trademarks are very different from each other. It is important that before making any application with the USPTO, you must know the difference between these two words. By doing a free search online, you can learn many things about what USPTO is, and their duties and responsibilities when it comes to patents and trademarks.

USPTO employees are there to aid you in the application of your patent or trademark. However, they can’t perform other tasks including giving comments on a registered mark’s validity, conduct public searches on patent and trademarks, answer eligibility questions pertaining to marks, and offer legal opinion or advice about trademark laws, patent laws, infringement claims, and state registrations.

The USPTO is a large office consisting of the commissioner, technology centers composed of group directors, examiners, and support staff. All the employees are committed to carry out their work, duties, and responsibilities. Patents and trademarks are important. Many industries depend on these things and for government support. Because of this office, many inventors are still trying to make new inventions with the use of newer technology for the betterment of the people. If the office can maintain its integrity for the years to some, more and more patents and trademarks will surface in the market. It can also contribute to the US’s progressive economy.

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Today, one of the most popular ways to purchase items is through online shopping. Thanks to the advancement of technology and thanks to the internet, shopping is now easier than ever before. Because of the internet, people no longer have to go to their favorite department stores just to purchase the items they want. Through online shopping, you can purchase different items worldwide and you don’t even have to leave your home.

All you need to do is subscribe and log in to an online shopping website and start your shopping. However, you have to consider that you will need to disclose your personal and credit card information on the registration process. You have to make sure that you provide complete information and also make sure if the website you are registering from for online shopping is reputable and can be trusted. Besides, you will be giving out your credit card information on the online shopping website. It is just right that you should take all the necessary precautions and make sure that the website can be trusted with your personal and financial information.

Today, one of the most popular online shopping website is the ShopNBC. ShopNBC is also considered as one of the most trusted online shopping websites in the world. They provide maximum security for their shoppers and claims that their ShopNBC website is hacker free. 37% of ShopNBC is owned by NBC Universal and is based out of Minneapolis, Minnesota. Most of ShopNBC is owned by ValueVision. However, you will see that the trademark of ShopNBC is the traditional peacock trademark of NBC.

When you are shopping for jewelries and apparels, ShopNBC is the website you should visit. They offer items at great discounts and they also offer maximum online shopping security for their clients. ShopNBC is also known for selling homes, computers and electronics, health and fitness accessories, and they are also famous for gift shopping.

ShopNBC is constantly tested for hackers where you can be sure that no one can hack in to your account and commit identity fraud where your credit card and personal information will be compromised. However, you should still take note that it is important that you should consider checking your ShopNBC website as some people may copy the website including the ShopNBC trademark to fool people into registering to them and taking hold of their personal and financial information.

You should keep in mind that the ShopNBC website URL is www.shopnbc.com. Look at the peacock logo of ShopNBC.

You also need to take the necessary precautions in your computer by installing anti-spyware software in your computer as well as anti-virus software. You have to consider the fact that there are a lot of spyware roaming the internet today. Some can even install itself without you even knowing about it. This is why you should consider getting an anti-spyware software in order to make sure that no spyware software can invade your computer and spy on everything you type and everything you do in your computer.

If you want additional security in your shopping experience at ShopNBC, you can apply for their ShopNBC Platinum Rewards MasterCard. With this card, you an earn 3 points for every one dollar spent at ShopNBC and one point when you use the credit card for every dollar spent on anything else. You will receive $50 ShopNBC Reward Certificate for every 5,000 points you earn. Another great benefit of ShopNBC Platinum Rewards MasterCard is that you don’t have to pay an annual fee for it.

Additional security is integrated with the ShopNBC Platinum Rewards MasterCard which includes $0 fraud liability, including purchases made online. It is also integrated with the MasterRental Insurance Coverage and Travel Assistance Services. Everywhere you go, you can be sure that ShopNBC Platinum Rewards MasterCard will be very useful.

These are the things you should consider when shopping online at ShopNBC. Always remember that you should always look for the ShopNBC trademark and always remember that the URL for ShopNBC is www.shopnbc.com. By remembering all these things, you can be sure that shopping online with ShopNBC will be the best online shopping experience you will ever have.

ShopNBC will provide maximum shopping experience as well as maximum online shopping security for you.

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Many people today now prefer starting their own business. In fact, people work in companies just to earn enough money to have a capital for investing in their own business. You have to face the fact that you don’t want to be employed with a particular company for a long time. Having your own business has a lot of benefits. It will include giving you complete freedom where you can have the choice of how to run your business and it will give you the chance on experimenting on your ideas on how to successfully run a business.

However, you have to consider that starting a new business isn’t just about having enough capital and making a business plan. You should consider that you should also have your own business trademark. The trademark is very important in a business. This will serve as a unique symbol that will separate your business from other businesses. For example, if you are out buying for a pair of shoes, you will realize that there are different kinds of shoes with different consumer opinions. You will also have a opinion on which brand of shoes you want to purchase. The first thing that you notice between the different kinds of brands in shoes is the trademark symbol it has.

You can easily distinguish which company designed and made the shoes by simply looking at the logo. Through logos and trademark symbols, you will see that you can easily distinguish one brand from another. The trademark symbol will tell you about the reputation of the company and will also tell you what you are going to purchase. These are the main reasons why you need to have a trademark. However, officially a trademark is used to prevent confusion in consumers when purchasing one brand from another. By having a trademark for your products, the consumer will not be confused on which product to purchase.

First of all, you will notice that no trademark is alike. You have to consider that you have to register your trademark and the registration process will take time. Your trademark symbol will undergo an examination in the PTO where it will determine if your trademark is unique and bears no similarities with existing registered trademark. It is a lengthy and expensive process that you should consider. This is why you should think of your trademark symbol design first before having it registered with the PTO. By making sure that no registered trademark symbol bears similarities with your trademark symbol, you can be sure that you will not suffer from rejections from the PTO.

To make sure whether your trademark symbol is already being used or is already registered, you should conduct a trademark search or you can hire a patent and trademark lawyer to do it for you. It is recommended that if you don’t know anything about the trademark registration process, you should hire a patent and trademark lawyer. These people are knowledgeable about the different step-by-step process in searching for trademark symbols and they are also the people whom you can rely on about the step-by-step process in trademark registration. They will be the ones who will help you or guide you with the different legal documents and requirements you have to prepare when registering a trademark symbol.

When filing a trademark registration, you should have all the minimum requirements prepared and present it to the PTO. The next step will be having it examined by the PTO’s patent and trademark lawyer where they will determine whether the trademark symbol you are trying to register is already being used or bears resemblance to other registered trademarks. They will be the ones who will determine whether your trademark symbol will be approved or rejected.

By hiring a patent and trademark lawyer, you can be sure that they will be the ones who will represent you if you file for a trademark appeal if your trademark has been rejected by the PTO or the Patent and Trademark Office. They will be the ones you can rely on if your trademark symbol is being contested or whether it is being used illegally by other companies without your permission.

These are the things that you need to know about trademark symbol and its registration process. By registering it, you can be sure that your business reputation is protected from other people who want to make easy money by using your trademark symbol in their products just to sell it fast at a low price.

Protect your business by registering your trademark symbol with the United States Patent and Registration Office.

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Many people today now prefer to start their own business once they made enough money for capital. You need to consider the fact that having your own business means that you don’t have to work like a slave 8 hours a day in a company you don’t even own. Besides, you wouldn’t want to work for a company you don’t even own forever. You have to consider that having your own business means more freedom and you will be the boss of it. However you want it to run is up to you.

If you are thinking of starting a new business, you need to have a strategy to make your products sell. You have to consider that your new company should have a trademark in order to have an identity in the marketplace. By having your own company trademark, you will be able to get your products known to consumers and if you do have a great product to sell, you will definitely make a big name for your company.

For example, in the sports apparel business, you will see different T-shirt, shoes, and other sports apparel product designs with a company trademark sewn or printed on the product. Each company trademark is unique and stands out from other trademark symbols. So, if you want to start your own business, you have to think of a trademark symbol that will stand out from the rest of the same products you plan on selling in order for people to notice it.

However, you just don’t think of a unique design, and have it printed on your products right away. You first need to apply for trademark registration first in order to have exclusive rights for your company to use the trademark and make it illegal for other people or companies to use your trademark in their products without your permission. This is a way to protect your product from piracy. You have to consider that trademarks are also represented in the intellectual property law where a company or a person does not have the right to use a registered trademark in their own products without the proper authorization of the company who owns the registered trademark symbol.

Although it is not required by law to register your trademark symbol, registering it will give you a lot of advantages. The first advantage of registering your trademark symbol is that you will have legitimate ownership of the trademark. The second advantage is that when a company uses your registered trademark without your authorization, you will have a stronger case in court when claiming your trademark and ask for damage fees. It will also serve as a basis to obtain registration in foreign countries, which will make the registration process faster.

If you noticed that there are different signs at the end of the trademark symbol, usually TM, SM and “R” inside a circle, you have to know the differences between these three. At any time you want to claim a mark, you can use the TM or SM designation to alert the public that you already claimed the mark, even if you haven’t filed an application with the trademark office yet. However, the use of the R enclosed in a circle, meaning that it’s already registered, should only be used when the mark has already been registered with the trademark office.

You can file a trademark registration application with the US Patent and Trademark Office or the USPTO. To do this, you must meet certain standards set by the US Patent and Trademark Office in order to get your mark registered.

You have to consider that the application process can take a long time. Firstly, you must fill out a form for trademark registration application and submit it at the USPTO. It is important that the application form should contain all the necessary information asked which will include your name, address, and even a detailed drawing and description of your mark. You will also include an application fee.

If the application is approved, the next step is by examining it by the USPTO authorized examiner. The examiner will be responsible in finding out if there is another mark already registered the same as your trademark. It will take quite some time for the results to come out and if there is no similar mark existing in the USPTO registered and pending trademark database, your mark will be approved.

The next step is publishing your mark in two months and if no one opposes your trademark, it will no longer be a “pending” trademark instead it will be a registered trademark. Protect your company by registering your trademark with the US Patent and Trademark Office.

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“To safeguard investors or entrepreneurs’ patent or trademark…” that is the main goal of the United States Patent and Trademark Office (sometimes referred to as USPTO or PTO only).

The said office is under the office of the US Department of Commerce. Its current location is in Alexandria, Virginia.

History of USPTO

It was in the 17th century wherein a patent system was organized in a national scale to assure inventors of their rights to the discoveries they made. After which, it gave birth to several patent laws.

From the late 17th century until mid 18th century, there were a lot of patent applications nationwide. Since by-rules and regulation of the office has not been fortified, numerous problems were encountered. With that, the office began to think of solutions for an efficient process of patent application.

By the year 1991, the US Patent and Trademark Office have been entirely financed from the fees charged to process patents and trademark.

Goals of USPTO

The US Patent and Trademark Office have three primarily goals to achieve:

1. The office needs to properly administer by-laws which concerns patents and trademarks.

2. The office is expected to give appropriate advice to the Secretary of Commerce as well as the President of the United States.

3. The office is expected to offer advice to people who need counsel on issues regarding intellectual property.

USPTO on Trademark Registration

There are three ways which you may undertake if you intend to register a trademark.

1. “Use” Application – this is applicable to applicants who want to register a trademark that is currently used for business. “Use” application is utilized on a national scale or can even be on the international scale. Use of trademark in a local scale is not under accepted under this category.

2. “Intent-to-use” Application – this is applicable to applicants who want to register a trademark that is intended to use for business.

3. Trademark application by an international agreement – this is applicable to non US residents who want to register a trademark.

Once you know what category you belong, you may know obtain an application for trademark registration. You need to present the following:

- The official name of the applicant. This is commonly a business name.

- The location where the application is situated. For a company, “state of incorporation” should be declared. On the other hand, if the applicant is a sole individual, then the “country of citizenship” is required.

- The “drawing” of the mark in its accurate form.

- A detailed narrative where the “mark” will be utilized.

- If it is on an international scale, then a written report on the “international categorization” of the goods or services is required.

Commonly, the application is being completely undertaken by the mark owner with the help of a trademark lawyer.

After you filled out the above-mentioned items, you need the following items for submission at the PTO:

1. Three similar sample of the mark being registered.

2. An application fee.

After you have all the necessary documents, then you can now submit it to the office of Patent and Trademark.

If you are able to gather the minimum prerequisite for trademark registration, then you will be assigned a “serial number.” As proof of registration process, the office will send you a receipt. It usually takes two months before you receive your receipt.

You will wait for approximately four months to be updated whether your trademark has been approved or not. During the four-month period, the examiner, usually a lawyer, assesses your application.

The USPTO will inform you if your application has been disapproved. When you receive a “disapprove” notice, it is recommended for you to take appropriate action within a period of six months or else your application will be discarded. Your appeal for reconsideration may be forwarded to the “Trademark Trial and Appeal Board.”

When you obtained an “approve” notice to the trademark you have registered, then you can now use the trademark registration symbol ?.

Do not be encouraged by hearsays about federal trademark registration. There is an appropriate agency which can provide you with accurate information if you intend to register a trademark. It is recommended that you follow step-by-step instructions set forth by USPTO so that you will receive optimum protection for your trademark.

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